About Us

Authentic Affirmations was born in 2021. Stuck between jobs, hustling, scraping by and not feeling secure was not the place I wanted to be. I was too old for this shit. 

Affirmations had always been part of my life - I occasionally used them, sometimes wrote them down, but there was just something I couldn't quite get past. They were too much. Too sweet. Too false. Just Too Much. 

So I wrote my own. I wrote affirmations that I could say to myself in the mirror with a straight face. Affirmations that I could shout at the top of my lungs and feel AMAZING when I did. 

I realized I wasn't alone in this complicated desire to embrace the affirmations I loved, but also not feel like a fraud when I used them, so I wrote them down and shared them with the world. That was my first book: 120 Fucking Awesome Affirmations. 

I've been slowly writing more affirmations, and now have brought the fun and NSFW positivity to this space - hoping to share affirmations that inspire on products you can be proud to own and share. 

Join me, because you're fucking worth it

xo - Cheri